Whilst there are many psychological theories associated with personality, one of the most enduring is known as ‘The Big 5’. First developed by D.W. Fiske in 1949, and expanded upon many times since, The Big 5 is as relevant now as it was 70 years ago.
In this article, we take a deep dive into the Big 5, and see how it is being brought bang up to date by 21st Century Tech.
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